Wednesday, February 3, 2016

First 3 Steps to SEO Success

The three points below will give you a clear understanding of Search Engine Optimization (SEO). SEO is very important. You should make sure you use best practices. Don’t try to trick the search engines.


  1. Page Title (Title Tag) - Each page on your website has its own page title. Each page is determined by having its own URL (the wording in the address bar). The page title should be short and less than 55 characters. It should quickly to the point tell search engines and potential visitors what the page contains. Page titles also are important for social sharing. You should have your brand or company listed first if you believe your brand will lead to clicks in search engine returns. For lesser known brands and for the majority of websites, your company name should be at the end of the page title. Here are two versions; allySites | Website Design or Website Design | allySites. Search engines give higher value to words listed first than words listed later in the title. Page title is part of your website’s metadata. Moz using an example of Primary Keyword | Secondary Keyword | Brand Name.
  2. Page Description - The page description shows below the page title in search engine results page. This description is a key element to entice people to click your link. You should use between 150-160 characters in your description. Page descriptions do not affect your search engine ranking. You should think of writing a page description the same way you write ad copy. The page description should focus on the specific benefits of the widget, not the general feature.
  3. Unique Content Creation - Content is not created equally. The best content is unique content created solely for your website. There are no shortcuts to create great content that helps your website rank higher and attract more visitors by way of search engines. Placing press releases on your website for your trade industry can hurt your website's search returns. Google and Bing want to see original content. Five areas you can focus content are:  Cost of Products; Problems Users Encounter That Your Product Cures; Comparisons of Products; the Best Products in Your Industry; and Product Reviews. We  had a customer appearing 16th in Google search results which was the bottom of page 2. Within two weeks of creating original content for their website, we saw their search ranking move to number 6th in their market.

Please contact us to discuss these steps more in-depth. allySites - 800-247-7318

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